The Best Advent Calendars of 2025
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Which are The best Advent calendars? All of them, I think. There's something undeniably exciting about them. To me, they were the first example of a little treat. I'd get done with a hard day of being an 8-year-old and come home to crack open a cardboard door to eat some powdery chocolate the way a sitcom dad makes a beeline for his post-work lawnmower beer. As an adult, spending just a moment every single day with a special little treat or gift can help you stop feeling overwhelmed by all the tree trimming and gift wrapping and societal breakdowns—enough so you can start enjoying the ride.
Advent calendars are cooler now than they ever were when I was a kid, and the contents aren't limited to novelty Santa-shaped chocolates anymore. I painstakingly tore into several cardboard doors to get to the bottom of the best Advent calendars. My favorites are below. Even if you start cracking into your calendar after December 1, don’t worry; a lot of Advent calendars are just 12 days. Plus, who needs rules? Just double up on treats if you start late!
Be sure to check out our other gift guides, including the Best Gifts for Newlyweds, the Best Gifts for Bird Lovers, Best Fake Christmas Trees, and the Best Gifts for Golfers.
Updated November 2025: We've added new Advent calendars from Cometeer, Ipsy, FabFitFun, Bokksu, Pokémon, Hot Wheels, A Brighter Year, and Brass Monkey, and ensured updated links and prices.
Best for Chocoholics on a Budget
Godiva
Holiday Classic Chocolate Advent Calendar
Kiss that fat-bloomed, powdery chocolate of yesteryear goodbye. Godiva's 24-piece chocolate Advent calendar isn't the most expensive you can buy, but it is frickin' delicious. After having tested it for a few years in a row, I can confirm that this year's is the same as last. And that's not a problem to me! There's a solid mix of white, dark, and milk chocolate distributed throughout the box, and none of the pieces I received were damaged during shipment. You'll get two each of 12 different flavors, including salted caramel, mint, almond marquise, praliné, and more. Each is downright scrumptious.
Best for Bread Lovers
Bonne Maman
2025 Advent Calendar
The box the Bonne Maman Advent calendar arrives in is heavy—the calendar itself weighs over 5 pounds. Unboxing each of the calendar's 24 little boxes, you'll find a mini glass jar of various spreads (the majority of which are fruit, though a few are sinfully delicious caramel). Each of the adorable 1-ounce jars contains a flavor bound to shake up your loved one’s palate. Highlights from my tasting included the silky, creamy goodness of the Milk Caramel with Salted Butter Spread, the fresh and earthy Cherry with Violet Leaves spread, and the Christmasy delight of the Plum and Pear with Star Anise spread. I didn't try a single one that I disliked.
Bonne Maman is a French brand that doesn’t use any high fructose corn syrup or preservatives, so this calendar is for somebody who enjoys starting their day with all-natural jam on toast or augmenting their afternoon tea with a sweet little treat. I will say that, though they're adorable, the little jars do get to be a bit annoying. People on Reddit have repurposed them for spice mixes and travel-size toiletries, but I usually end up just pitching them in my recycling bin because I find them too small to be truly useful. Also, the bigger box that the smaller boxed jars are housed in doesn't have a way of latching, and trust me when I say you want to make sure it's facing right-side up at all times, lest you be met with a clatter and several tiny packages to put away.
Best for Coffee Enthusiasts
Cometeer
24 Days of Specialty Coffee
Coffee is the one ritual I am guaranteed to participate in every single day, whatever the season. And so it’s perfect for a single-serving Advent calendar, a little daily adventure amid my most consistent vice. This little calendar from Cometeer offers a daily new bean to try, from some of the best roasters in the country. Cometeer is my favorite take on instant coffee, both an odd duck and a genuine treat. Each capsule contains coffee that has been brewed, then flash-frozen in lightly concentrated form, only to release its aromatic majesty when you pour about 5 ounces of hot water atop it so it expands into a lovely-sweet and preternaturally flavorful cup of coffee.
Thus, this book-shaped Advent calendar is able to contain 24 distinct cups of coffee, whether a nutty-butterscotchy Guatemala from New York’s Joe Coffee or a downright tropical tasting light roast from Georgia’s Kin Coffee. I’ll admit to cheating. It’s so easy, so fast, sometimes I make two a day. —Matthew Korfhage
Best for Tea Lovers
Vahdam
Advent Calendar
Vahdam India makes a few different Advent calendars (that webpage says 2024, though it is current). This giftable box is my favorite. The packaging is sturdy, stable, and festively decorated. Each of the 24 drawers contains five individually packaged pyramid tea bags apiece, so in total you're getting 120 bags of tea (and it's nice that the box doubles as storage, if you don't have room for all those bags). The tea is perfectly dried and delicious. Steep a bag in 200 milliliters of hot water for two to five minutes (each bag has specific instructions and brewing tips, including whether or not you should include milk, and how to brew if you want it iced), and you'll soon have a wonderful, cozy cup of comfort.
My favorite so far is the India's Original Chai, which tastes unlike any other chai I've ever had. It's rich, earthy, fragrant, and fantastic. There are other unique flavors I'm eager to try, like Turmeric and Hibiscus Rose, in addition to some more commonly found blends like Chamomile or Earl Grey Citrus. One percent of the company's revenue is donated toward Teach Me, a program that helps educate the children of farmers in India. The products are also climate- and plastic-neutral. And, finally, unlike some other consumable Advent calendars, this one expires in two years—so you have plenty of time to enjoy its contents. If you're a tea enthusiast or your giftee enjoys a warm beverage during the chilly winter months, this is a no-brainer.
Best for Pokémon Card Fans
Pokémon
TCG Advent Calendar
This Advent calendar is a great buy for the Pokémon card enthusiast (or so I have been told by my circle of such friends). It includes 25 different surprises. You’ll get eight foil cards with a festive stamp, six booster packs, seven three-card fun packs, and coins and sticker sheets. Online reviews run the expected gamut: Some people are happy with their great pulls, and some people are upset that the item is not returnable. But if you’re addicted to the pack-open shuffle, or you have a youngster who's in it for the love of the game, this might be exactly up your Advent alley.
Best for Little Girls
Fisher-Price
Barbie Little People Advent Calendar
The Barbie Little People Advent Calendar was an absolute delight to every toddler girl in my circle who saw it. Many “oohs” and “aahs” and squeals of delight were had. The box doubles as a backdrop for the 24 different pieces behind each door. The majority of the prizes are furniture and decor, but there are six different figures, including a puppy, a kitten, three little people, and a holiday Barbie. There's also a little ornament that can go on the kiddo's real-life Christmas tree. Depending on the age of the youngster in question, it may be best to open a few doors at a time so they aren't disappointed by opening up a door and getting a couch or a sign—or maybe bring along some other toys during the opening process so they can put the new prize to use right away.
Best for Little Boys
Mattel
Hot Wheels 2025 Advent Calendar
The Hot Wheels 2025 Holiday Advent Calendar is made for car-loving kids like mine. It only comes with 10 vehicles, but if they’ve already got a collection of their own, you really don’t need more than 10 cars. It also comes with 24 holiday accessories, and while some of them are just decor, the ones that really interact with the cars were my son’s favorite part. He especially loves the reindeer and harness that can pull a car around (listening to him pretend play with that and try to make reindeer hoof noises is the cutest thing I’ve ever heard), and the sleigh that a car can sit in. The box’s lid doubles as a little track, which is cute. —Nena Farrell
Best for Skincare Fanatics
Beekman 1802
The G.O.A.T. 2025 Advent Calendar
The Beekman 1802 Advent calendar is, in a word, stunning. The metallic pinstriped box looks like a present, and so does every single individually wrapped item inside. It's like a holiday party in a box. The items inside can be set up to arrange a sort of Christmas village scene, with little carnival-esque details and tons of flashy colors. The treats inside are decadent, including a mix of miniature and full-size beauty products. There are serums, cleansers, lotions, goat milk soaps, lip balms, and a few other surprises I won't spoil (though there's a full list of the inclusions on the product page). I was pleased with everything I tried, and I do think this calendar offers good value for the money. As a certified lotion addict, I especially loved the assortment of hand creams, and I think this box is full of regiftable goodies in case the supply is too much for you to use.
Best for Japanese Goods
Bokksu
Treasures of Japan Advent Calendar
Bokksu makes an excellent snack box, and this Advent calendar follows the theme of thoughtful curation the brand is known for. The box is stunning and is inspired by ukiyo-e, the art style of woodblock prints from the Edo period. Inside each sturdy, gorgeous cardboard drawer is a Japanese treat. You might get fruity mochi, or spiced bread, or soy-sesame crackers, or a packet of tea. There are a few non-food surprises too, including two pairs of high-quality chopsticks and some other goodies I won't spoil here. If you have an appreciation for Japanese flavors and art, this box is a no-brainer.
Best for Beauty Enthusiasts
Sephora Collection
Premium Makeup & Skincare Advent Calendar Gift Set
This Sephora advent calendar is packaged in a delightful little tin that I can't wait to reuse. Its contents include several Sephora-branded beauty products, with 16 full-size, four travel-size, and four accessories. The world of beauty Advent calendars is as vast as it is pricey. This is relatively inexpensive, but still offers solid value. Unlike some other “cheap” beauty Advent calendars, you actually get makeup in this one—not just random tools and brushes. (Though there are a few of those, too.) Highlights include eyeshadows, blushes, mini nail polishes, an assortment of lip products, and even a tiny setting spray. I especially think this would be good for a young lady that's just now getting into makeup since it includes enough products for a few different looks—and since it costs the same as one high-end product would. I'm also a big fan of the pom pom scrunchie and keychain, as were my teenage sisters when they saw it.
Best Sex Toy Advent Calendar
Smile Makers
7 Vibes of the Week
A sex toy advent calendar might seem a little … different, but this week-long box is filled with surprises worth your while. It includes seven different bestselling vibrators, all of which are waterproof, rechargeable, and very beginner-friendly. Each vibrator offers a different design and use-case scenario. There's a tongue vibrator, a clitoris and labia vibrator, a bullet vibe, a lipstick vibe, a G-spot vibe, a vibrating butt plug, and a jack-of-all-trades general-use vibrator.
This box is a great exploratory set for those new to vibrator play, and also a solid way to bolster the nightstand supply at a less-expensive cost. And while many of them are marketed toward erogenous zones like the vagina and the clitoris, most are versatile enough that anyone could derive some pleasure from using them. Every vibrator is designed thoughtfully and playfully, with pretty, approachable colors. They're all easy to use and have a no-frills, no-pressure vibe (sorry) that should be fitting for basically any bedroom. And, yes, they work as intended.
Best for Decorations
Brass Monkey
Googly & Bright Holiday Adventure Calendar
I love a good wooden ornament, especially as a parent to both a troublesome cat and a wily 3-year-old. There are no more delicate ornaments allowed in my house, and this advent calendar from Brass Monkey is a perfect option for someone looking for wooden ornaments that still add some extra fun to them. Each one is painted for a different ornament design (plus a classic holiday jello) and the big numbers on the box are fun to go through with a younger kiddo learning to read their numbers. There are 12 ornaments to enjoy. Even though the numbers count down ("11 days left"), I’d probably open this box the first 12 days of December so that you can enjoy the ornaments all month long. —Nena Farrell
Best for 12 Days of Beauty
FabFitFun
Advent Calendar
You’ll need to be a FabFitFun member to get this price, though you can sign up now and buy it before canceling your membership. This calendar is a tad expensive, but it is one of our favorite beauty subscription boxes, and its Advent calendar is a favorite as well. The calendar is full of festive, cozy scents and products—many of which are full-size. Standouts for me included some ultra-fuzzy Unhide socks, a cinnamon-vanilla body lotion from Korres, a lipstick from Hourglass, and a moisturizer from Dr. Jart. The lipstick and moisturizer sell for $38 and $39, respectively, so you are definitely getting your money’s worth if you’re OK with signing up for a membership first. And I liked the festive packaging, too!
Best for 25 Days of Beauty
Ipsy
Advent Calendar
This pricey calendar requires a subscription to get, but like FabFitFun’s calendar, you can sign up for Ipsy and cancel your membership after getting your calendar if you want to. Ipsy is one of the best beauty box subscriptions. Its Advent calendar is both beautiful and hefty, with 15 full-size products and 10 deluxe samples all wrapped up in bright, girly cardboard. From a makeup and beauty enthusiast's perspective, this calendar was solid gold. Highlights (aside from actual highlighters) included Huda Beauty blush, Tarte lip products, Drunk Elephant bronzing drops, and a Rare Beauty eyeliner.
Every Advent calendar also comes with a chance to win a pair of half-carat lab-created diamond earrings. I think the value is questionable—if you aren’t a full-on beauty product junkie who’s open to trying a lot of new shades or products, you might opt to buy your chosen goodies separately. But the value of the items does exceed the $150 you’ll pay, so if you can be open-minded (or you’re open to regifting) and you appreciate beauty surprises, this calendar is an excellent way to nab some.
Best for a Moment of Mindfulness
A Brighter Year
Mini Coloring Book Advent Calendar
Maybe you want cardboard doors hiding a gajillion different treats, and that’s OK. But if you want to keep things simple or less cluttered while you’re Advent calendar-ing, this tiny coloring book is a great way to do it. It’s a flip-style 3 x 3-inch book featuring 24 pages with festive illustrations and tear-out pages. I think it would be fun for kids, too, but I am looking forward to taking a few moments of mindful coloring to myself each day in December. You can opt to purchase it with a little stand for display for a few bucks more.
Best Countdown to Seeing the In-Laws
Give Them Beer
Bourbon Advent Calendar 2025
As the only female in my household, I appreciate that Give Them Beer always has a huge variety of fun advent calendars geared toward those with more masculine tastes. Pickle-flavored snacks, for example, or moonshine, or even a ManVent calendar with manly things—all carefully curated anew each year with on-trend selections, and they tend to sell out pretty quickly. This year, I tested the brand’s new-to-me Bourbon Advent Calendar. It’s not a money-saver, or necessarily a pick for true connoisseurs, but those with a casual interest will find it’s got a fun mix of staples, artisanal favorites, and finds from smaller, regional distilleries. I won’t spoil the surprises, but there are no repeats. Whether it’s your family’s turn to host the holidays or you’ll be traveling out of town, it’s a funny gift to buy your spouse as a countdown until you leave. Note: Someone 21+ will need to be present to sign for delivery. —Kat Merck
How Does WIRED Test Advent Calendars?
Aside from the obvious, aka tearing into every cardboard door to see what's inside, we try to neutrally assess the value of a calendar's contents versus what it costs. We also take note of packaging and, of course, the quality of the items behind each door. When researching Advent calendars, we look for unique or popular options that appeal to a wide range of people.
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