August 2011 IssueScienceTransforming sound for sci-fi: How Transformers' effects were createdScience'Sigas': Santander's friendly bank botsScienceHow Embrace's infant warmer can save livesBusinessOneFineStay offers an alternative to bland hotels: private homesBusinessRussell M Davies: Make things, not media platformsCultureMark Changizi: The secret sauce in language and musicCulturePaul Bennun: 'Transmedia' holds back storytellingScienceEmanuel Derman: 'There's no value in pragmamorphism'
