Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. Falling on the Friday and Monday after Thanksgiving, it's safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED Reviews team will be scouring the internet to find truly good deals on items we've actually hand-tested and would recommend to a friend. While the official sales have not yet started, there are already some great early discounts on reliable gear. Find our favorites below.
Don't miss our other recent deals roundups about the REI Holiday Sale and the Home Depot Black Friday Sale.
Updated November 19, 2025: We've added 11 new deals to this post, removed any expired discounts, and ensured accuracy throughout.
Featured in this article
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Apple Watch SE 3 for $200 ($50 off)
The Apple Watch SE 3 is the best Apple Watch for most people. It has excellent value and most of the tracking metrics you'd want, like skin temperature sensing and sleep apnea notifications, in addition to common stats like steps, sleep, and workout efficacy. It doesn't have blood oxygen or ECG capabilities, but we like the watchOS 26 operating system, the long-lasting battery, and the very affordable price tag.
- Photograph: Adrienne So
- Photograph: Julian Chokkattu
- Photograph: Adrienne So
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Apple
Watch Series 10
The last-gen Apple Watch is still fantastic, though we wish its battery lasted longer. But this price is a goodie.
Fitbit
Charge 6
This comes close to the best deal we've seen for our favorite fitness tracker, which is stylish, affordable, and has the features you want.
Dyson
V12 Detect Slim
Here's a great deal on a capable Dyson vacuum, which is ideal for small spaces like a studio apartment.
- Photograph: Adrienne So
- Photograph: Adrienne So
Apple MacBook Air (13-inch, 2025) for $750 ($249 off)
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The 2025 MacBook Air is the best MacBook on the market right now, and this price matches the best we've tracked (and is $50 lower than we'd seen up until this month). It can handle the tasks you'd expect, including multiple Google Chrome tabs with applications running in the background. It also has an upgraded 12-MP webcam and a few different ports, including a headphone jack. We do recommend going for upgraded unified memory if you're a power user, and while it can handle some photo editing or other content creation, it's probably not the best choice if you'll be editing videos or other graphics-intensive tasks. But for just about anyone else, it's worthwhile, especially at this price.
- Photograph: Adrienne So
- Courtesy of Boox
Amazon
Fire TV Stick 4K Max (2nd Generation)
If you watch a lot of Amazon Prime Video content, this is a solid 4K streaming stick with an easy-to-use operating system that favors Amazon content.
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Bose
QuietComfort Ultra
These top-notch noise canceling headphones have been on sale at this price for awhile, but the deal is still worth considering.
Nothing Ear (a) for $89 ($20 off)
These ultra-stylish earbuds are the very best on the market. The Nothing Ear (a) are on sale for this price relatively often, but it's just $10 higher than the best we've tracked, and we've seen them sell out before when they do hit $79. The onboard touch controls and small, sleek charging case are nice, but the battery life and noise cancellation are nothing to sneeze at either.
Ekster
Vacuum Travel Kit
This waterproof vacuum bag can hold a lot of stuff, though it's best if you don't need to separate items. The bundle gets you the bag, the portable pump, and an Apple Finder luggage tracker.
- Photograph Kat Merck
- Courtesy of Cadence
Cadence
Parcel
These TSA-approved magnetic containers are great for travelers who like to decant their own products. Note that this 10 percent discount jumps to 20 percent off if you spend $200+, and 30 percent off for $300+.
- Photograph: Kat Merck
- Photograph: Kat Merck
bb.FONTS
Birds of a Feather Tote Bag
This giftable vegan leather tote bag has space for a 16-inch laptop, plus much more.
- Photograph: Emily Peck
- Photograph: Emily Peck
LYMA
The Lyma Laser
This pricey, easy-to-use laser can tighten and brighten skin, and it basically never goes on sale.
Cozy Earth Bamboo Sheets for $246 ($62 off)
These decadent, soft sheets are silky, smooth, and slightly chilly when you first get into bed. WIRED reviewer and sheets expert Nena Farrell likens them to climbing in a puddle of melted butter—which sounds about as luxuriant and comfortable as falling asleep can possibly feel. They get warm in the night, so they're especially nice to have during the cooler months of the year, and they're deep enough to fit most mattresses. This deal is part of a larger sitewide sale at Cozy Earth—we also like its pajamas and slippers.
Dreo
TurboPoly Fan 508S
Our favorite pedestal fan is quiet, it looks nice, and it has smart capabilities and optional RGB lighting too.
- Photograph: Matthew Korfhage
- Photograph: Matthew Korfhage
Ninja
Slushi Machine
This slushie machine can crank out cold confections—with or without the alcohol—at much cheaper than usual.
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Great Jones
All Aboard Cutting Board
This oversize, nonslip cutting board is one of our favorites for prepping large quantities of basically anything.
- Photograph: Nena Farrell
- Courtesy of Great Jones
Great Jones
Spout
This little container is a great gift. It's eye-catching and perfect for dispensing liquids like olive oil or salad dressing.
Netvue Birdfy Plastic Smart Bird Feeder for $120 ($80 off)
The best smart bird feeder goes on sale pretty often, but this time of year usually brings it to the lowest price we'll see. Right now you can save on the base model without a solar panel (which you'd have to install separately anyway). It might be worth forking over the extra cash for a lifetime subscription to its AI-powered bird identification services, though there's a chance those lifetime subscription models will get cheaper on Black Friday. Otherwise, the subscription costs $5 per month. The feeder is easy to set up and use, with a 1080p wide-angle camera and an easy-to-clean, IP65 water-resistant plastic housing.
- Photograph: Kat Merck
Birdfy
Bath Pro
This gift-worthy smart birdbath has a camera that'll show adorable footage of birds—and probably other visitors, like raccoons and squirrels.
- Photograph: Kat Merck
- Courtesy of Kat Merck
- Courtesy of Kat Merck
Kiwibit
Beako 4K Smart Bird Feeder
This smart bird feeder has many thoughtful design touches, like a removable seed reservoir and intelligent recording times.
FabFitFun
Quarterly Subscription Box
FabFitFun makes a fun, exciting beauty subscription box and advent calendar. You'll get both for free with an annual subscription right now.
Beachwaver
Blow Brush with Diffuser
This blow-dry brush includes a few different attachments, and it works well with or without them.
Dreamegg Sunrise 1 Alarm Clock for $60 ($40 off)
Our favorite budget sunrise alarm clock gets surprisingly bright, and it has nine different colors of dimmable light to choose from. Also onboard are 29 different sleep sounds, and everything can be controlled on the clock itself rather than with a smartphone app or remote control. It doesn't have a sunset routine, but the sunrise routine in the morning can help rouse you from sleep gently and naturally—which will especially come in handy during this time of year, when it feels like sleep schedules and circadian rhythms just go out the window.
- Photograph: Molly Higgins
- Photograph: PetPivot
PetPivot
Autoscooper 11
The best budget automatic litter box is now even more affordable, and some might find the simple, app-free interface a benefit.
3i
G10+ Robot Vacuum
If you don't need a ton of bells and whistles, this is a great deal on a basic robot vacuum that has a “startling” number of features per our expert reviewer.
- Photograph: Julian Chokkattu
- Photograph: Julian Chokkattu
- Photograph: Julian Chokkattu
- Courtesy of Branch
Branch
Ergonomic Chair Pro
We've tested nearly 60 office chairs. This option is the very best we've found, and it doesn't go on sale for cheaper than it is right now.
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Lovesac
Radiant Footsac Blanket
I'm head over heels for this plush heated blanket, which has a built-in pocket to keep your feet warm. It's my around-the-house sidekick during winter.
Garmin Vivoactive 6 for $250 ($50 off)
Garmin's Vivoactive 6 is the best Garmin watch for most people, and this price matches a low we've seen just a couple of times before. The entry-level tracker has onboard GPS, blood oxygen monitoring, and all the fitness metrics you'll need, including those that Garmin is known for (such as Training Readiness). AI fitness insights are useful, but you'll need a subscription to access them, though we don't think it's necessary if you don't want to pay $70 per year for it.
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- Photograph: Luke Larsen
- Photograph: Luke Larsen
- Photograph: Luke Larsen
- Photograph: Luke Larsen
Dell
27 Plus 4K Monitor (S2725QS)
This 4K monitor is excellent, and the price makes the already-great value even better.
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Rumpl
Backcountry Puffy Blanket
This packable blanket is easy to take anywhere, and it withstands spills and mud with no problem. It's also easy to clean.
- Photograph: Julian Chokkattu
- Courtesy of Steelcase
Steelcase
Gesture
This comfortable and attractive office chair is one of our favorites, and this price makes it a bit more attainable.
TCL QM6K QLED TV for $498 ($150 off)
Our expert reviewers test gear all year long, and in their opinion, the TCL QM6K QLED is the best TV money can buy right now. This low price matches the best we've seen. It has balanced performance, with natural-looking colors and great black levels. It's not the brightest on the market, but if you don't need an ultra-bright TV, it should perform well. The gaming features, Google TV interface, and Google Assistant are icing on the cake. Just make sure to pair it with a soundbar, as the built-in speakers aren't great.
- Photograph: Brenda Stolyar
- Photograph: Brenda Stolyar
Apple
iPad (2025, A16)
It's been this price for a while, but this is still a solid deal on the very best iPad.
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Bose
Smart Soundbar
Everyone should have a soundbar! This is a good deal on our favorite compact option.
- Photograph: Kat Merck
- Photograph: Kat Merck
The Company Store
Legends Hotel Premium Alberta Down Medium Warmth Comforter
Use coupon code BFDEALS25 to get 25 percent off one of our favorite down comforters.
- Photograph: Martin Cizmar
- Video: Martin Cizmar
Yeedi
S20 Infinity
This luxe robot vacuum cleaned Adrienne So's floor the fastest, saving her “dozens of hours” during her testing period.
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