The Fanciful, Mechanical, Monumental Spectacle of CES 2025

WIRED contributing photographer Tristan deBrauwere takes us behind the scenes at the largest consumer tech show in the world.
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Sit down and strap in.Photograph: Tristan deBrauwere

At the beginning of January every year, the consumer tech industry descends on the desert boomtown of Las Vegas, Nevada, for CES. The trade show is the largest tech industry event in the world, with over 138,000 attendees and 2.5 million square feet of floor space. It's primarily a venue for businesses—startups, multinationals, retailers, distributors, and financiers—to connect. But the show is also open to the press and the general public, so everyone is vying for each other's attention, eyeballs, and wallets. The level of glitz and spectacle, especially at the big-budget booths for the largest companies, is astronomical.

Photographer Tristan deBrauwere has been on the ground in Las Vegas all week shooting the show for WIRED; see his three photo galleries for the highlights of his work. Today, Tristan takes us behind the scenes to show us that even at its robotic, vibrating, internet-connected center, CES is still a show where humanity reigns supreme.

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The doctors are in.

Photograph: Tristan deBrauwere
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Wearable sensor tech is always prevalent at CES.

Photograph: Tristan deBrauwere
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It's a global show.

Photograph: Tristan deBrauwere
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Massage chairs are always a hit at CES.

Photograph: Tristan deBrauwere
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AI is everywhere, even in the bedroom.

Photograph: Tristan deBrauwere
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An attendee takes a tech-assisted break.

Photograph: Tristan deBrauwere
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Sony's booth had an exhibit of The Last of Us.

Photograph: Tristan deBrauwere
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Augmenting reality.

Photograph: Tristan deBrauwere
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Check your health.

Photograph: Tristan deBrauwere
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Paws button.

Photograph: Tristan deBrauwere
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Tour de Tech.

Photograph: Tristan deBrauwere
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The Las Vegas Convention Center is large …

Photograph: Tristan deBrauwere
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… and accommodating.

Photograph: Tristan deBrauwere
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Dance revolution.

Photograph: Tristan deBrauwere
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Gadgets galore.

Photograph: Tristan deBrauwere
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Posing with Sony's car.

Photograph: Tristan deBrauwere
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Photo op.

Photograph: Tristan deBrauwere