There’s one unavoidable chore of life that most everyone contends with: doing laundry. It’s a task that’s rife with pain points, from finding the time to do it to figuring out how to wash a favorite sweater and getting out complex stains. But pain points present opportunities for innovative solutions. GE Profile just launched a new laundry system—the smartest system in its class—that’s a reflection of today’s technologically advanced times. The Top Load 900 series offers a smart solution coupled with sleek, intuitive design that makes washing clothes better, easier, and even a little fun.
Today, technology affects nearly every aspect of our day-to-day existence, from how people live to how they work and play. True leaders in innovation, like GE Profile, create products that folks can’t live without before they even knew they needed them. Technology has the power to maximize the efficiency of daily life, from making advanced calculations at work to finding the fastest route home. Just like no two days are the same, no two loads of laundry are the same. The smartest technology is capable of adapting to changing needs, and optimizing the amount of time and energy that’s spent on tasks. The new GE Profile laundry system does just that.
One of the most exciting features about the GE Profile is that it’s the first-ever washer with Alexa built right in. In the laundry room, Alexa shines as a personal assistant by delivering an uber-personalized experience. Just tell Alexa what kind of stain is on a garment—“Alexa, wash my linen pants with red wine stains”—and it will automatically adjust the settings both for the specific stain and for the type of fabric. No need to guess what settings would be best or spend ten minutes looking up care instructions online.
By infusing laundry with the automation that people have grown accustomed to in the rest of their lives, it helps make the task much easier. The GE Profile washer has a feature called SmartDispense Technology, which removes the guesswork involved in determining how much laundry detergent to use by automatically calculating and adding the right amount. Most people use way too much detergent when doing laundry, which is wasteful and actually harder on clothes. Outsourcing this task to the machine solves this problem, and since SmartDispense can hold enough detergent for two months, you’ll save time during every load.
The system also helps ensure that clothes come out squeaky clean every time, and it optimizes each cycle so it runs at the correct length based on its contents. This means there’s no longer a possibility of crunchy towels or saggy, ineffective workout gear. Clothes get the maximum clean for maximum wear. Using Smart Wash and Smart Rinse technology, the washer’s turbidity sensors can automatically measure the particulates in the water, like grime and detergent, and adjust the length of the cycle to make sure everything is perfectly clean.
With each additional feature, it starts to feel like the only thing the GE Profile laundry system can’t do is fold the clothes (that is, not yet). With Smarter Wash Technology, the user makes a selection on the dials, and adaptive technology goes above and beyond by optimizing for the best clean based on those selections. From heavy-duty jeans to delicate dresses, the machine produces a spotless clean as the technology works hard to protect the longevity of the high-quality items inside.
By integrating smart technology into their daily life in a meaningful way—like with the GE Profile’s innovative laundry system—consumers' lives are made easier, allowing them to optimize their time and spend more of it actually living.
This story was produced by WIRED Brand Lab for GE Profile.
