I've been testing a lot of budget phones lately. You'd think my favorites would come from established brands like Samsung and Motorola, right? Not quite. The phones I've really enjoyed using come from a brand you may not associate with mobile devices: TCL, a company better known in the US for making affordable televisions.
TCL has been making household appliances since 1981, and you may be surprised to learn it has been quietly manufacturing phones for years under different brand names that it either owns or has licensed—names like Alcatel, BlackBerry, and more recently, Palm. But the new TCL 10 Pro ($450) and 10L ($250) are the first TCL-branded smartphones to be sold in the US.
Competition is fierce for phones under $500—especially now, with options like the new iPhone SE, the Google Pixel 3A, and the upcoming Pixel 4A, which we expect to see this summer. But TCL has managed to carve out a comfortable home on a shelf full of smartphone pioneers, and that's a very promising start.
Despite what their names would suggest, the TCL 10 Pro and 10L have very little in common. Both pack headphone jacks and Micro SD card slots, and their displays share the same 2340 x 1080-pixel resolutions. However, the screen types, camera systems, and internal specs all differ between the two handsets. It's difficult to say you should buy one over the other, because each model serves a different group of people.

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