I’m not sure when I started to lose my hearing, but it was two years ago when I had it formally tested in a fancy echo chamber. The doctor said that I was going to need a hearing aid, sooner or later. Hopefully later. Either way, the numbers were clear: My hearing loss was now at 26 percent, mostly stuff in the upper frequencies, and it was probably going to get worse.
It’s more of a nuisance to my family than to me. When my wife asks in the dead of night, “Did you hear that?” I invariably have to say no. Anyone who tries to talk to me from another room sounds muffled at best—not that that stops them from trying. And I find myself constantly asking “What?” in conversations; it was especially a problem back when crowded restaurants were a thing. Most of the time, however, my hearing loss isn’t that big an issue, so long as I can turn up the volume on the TV—though that’s another battleground.
But as the ear doctor predicted two years ago, it is getting worse, and I’ve lately been wondering if it might be time to start investigating some support in the form of hearing aids. (There’s solid medical rationale here too; even mild, uncorrected hearing loss doubles your risk of dementia.) I knew that hearing aids had come a long way in recent years, and impossibly small devices with app-based controls that let you fine-tune your audio are now commonplace. But when Signia told me about its product, it seemed to be a case of perfect timing. The company’s pitch asked, “How do you convince people with hearing loss who have not yet decided to wear hearing aids to do so?” The subtext being, how do you make them feel less old?


