For the length of our tenure at WIRED, editor Julian Chokkattu and I have differed on one significant point: He prefers the circular face of the Pixel Watch, while I counter by saying that you can see more text on a square Apple Watch. It is clear to me that Samsung has somehow learned of this debate from afar (ChatGPT, is that you?), which has resulted in this … well, the “squircle” design. It is neither a square nor a circle, but both? Samsung refers to this as its “cushion” design.
The cushion design appears to have migrated over from last year’s Galaxy Watch Ultra, which was a pretty blatant copy of the Apple Watch Ultra. In a crowded smartwatch and fitness tracker market, Samsung is struggling to carve out a unique niche. Besides the squircle, that niche right now includes several health features of dubious utility. We’ll go over those in a bit.
Making Compromises
There are currently three Watch8 models: the standard 40-mm Watch8 (which I tested), a larger 44-mm Watch8, and the more sporty 46-mm Watch8 Classic with the popular rotating mechanical bezel (which Julian tested). Samsung also debuted a reskinned Watch Ultra, which is the same as the 2024 model but in a new blue color and with more internal storage. Samsung says the Watch8 series is thinner and lighter than previous models. At 8.6 mm tall, it is indeed slimmer than the competition, like the Pixel Watch 3, which is 12.3 mm tall.

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