I like staring at the Nothing Phone (3). It isn't inherently better than comparably priced smartphones, but it's visually distinct, and let's be honest, a little weird. But weird is good. Phones are fantastic these days, whether you spend $300 or $1,300. When they can all generally do what we expect, aesthetics come to the forefront.
From the red recording light on the back of this $799 Android phone to the quirky pedometer widget that tracks your steps via a stick figure, the Phone (3) feels fresh and unique. That's Nothing's modus operandi. It might not be the most powerful device on the market nor the best smartphone camera around, but I like holding and using it. Every time I flip it over and play with the new Glyph Matrix display, I smirk. There's a dearth of levity and fun in electronics today, and Nothing is here to put us back on the right track.
Grids and Columns
I can't say if Nothing will wait another two years to release the Phone (4), but more companies need to follow suit and move away from the yearly smartphone lifecycle. There's a reduced environmental impact, more time to polish the phone, and a more effective result. The Phone (3) may not feel like a dramatic change from the Phone (2) outside of looks, but it feels more refined, and every aspect has been upgraded, from the cameras and battery to the screen.
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