While some consumer electronics companies, like Sony, have jumped directly into the burgeoning over-the-counter hearing aid market, others are getting there through partnerships. The latest of these is veteran audio manufacturer Bose, which is “powering” hearing aids from a manufacturer called Lexie. Recently I took its latest model, the Lexie B2 “Powered by Bose,” out for a spin through my auditory meatus.
Like the rest of the industry of late, Lexie’s B2s are self-fitting, over-the-counter hearing aids, which means you can buy them anywhere (not just from a licensed hearing aid retailer) and adjust them yourself, without the involvement of a doctor or audiologist.
But unlike the other OTC hearing aids I’ve tried of late, which are designed to fit completely within the ear canal, Lexie’s use a more traditional design, with the electronics fitting behind the ear and a small wire connecting to a receiver which fits in the ear canal. While technically known as receiver-in-the-ear (RITE), the design has an appearance much like that of an old-school behind-the-ear unit.


