The best product is usually the one that provokes an immediate, visceral, emotional response. It doesn’t matter how well anything works, or how well priced it is—be it a dongle, a phone, or a pair of headphones—if you are not sufficiently motivated to open the box and use it.
You can create an emotional response in a number of ways, but for an e-cyclist, Greg LeMond’s Prolog hits all the right marks. It’s a spectacularly beautiful (and spectacularly expensive), lightweight carbon-fiber electric bicycle. It has a hybrid, lean-over frame with straight handlebars, a 250-watt rear-hub Mahle drivetrain, and an 11-speed Shimano GRX gravel-specific gearing system. And in LeMond himself, it also has a compelling backstory.
It is beautiful, lightweight, and amazingly fun to ride, but it stands out from the electric bicycle field for a number of reasons, so much that it’s very hard for me to recommend that the average person shopping for an ebike buy this one. But if you are a bike person who wants an ebike, this is the one you should probably buy.
Let’s back up here and talk about packaging. Most high-end bikes don’t come direct-to-consumer. These are expensive, powerful machines that can hurt you really badly if something goes wrong, so a lot of manufacturers want to protect their reputation by working with reputable, affiliated retailers and mechanics to hand their bikes off.



