I’ve got a soft spot for Jabra earbuds. In the early days of fully wireless buds, Jabra’s nascent Elite line helped prove the concept. Like Apple’s first AirPods, Jabra earbuds worked at a time when most rivals struggled with the basics. But more recently, Jabra hasn’t quite kept up with the competition. While its workout buds still rank highly, the flagship Elite 10 have taken a backseat to options from Apple, Bose, Sony, and others.
It’s not that Jabra hasn’t continued to innovate. It’s just that other brands set a faster pace, offering more advanced features, better noise canceling, and in some cases, better sound quality for the money. Within that context, it’s perhaps unsurprising that Jabra’s parent company is throwing in the towel on consumer earbuds altogether. The new Elite 10 Gen 2 and Elite 8 Gen 2 ($230) will be Jabra’s last.
The company is going out with a relative bang. The Elite 10’s second coming offers more competitive noise canceling and a fun new feature that turns the charging case into a wireless transmitter from any 3.5-mm or USB-C audio output. The buds are still something of a tough sell at $280, especially considering you can’t count on any new features in the future. But with a comfy fit, strong performance, and some cool new tricks, the Elite 10 Gen 2 make a case (no pun intended) for your attention.
Fitting In
The new Elite 10’s core design hasn’t changed, and that’s a good thing. The earbuds have a premium feel, from the hardware’s grippy exterior to tactile buttons that make it simple to control playback commands in any scenario. Unlike plenty of rival noise cancelers, the Elite 10 Gen 2 have vigorous weather-proofing, with an IP57 rating that certifies their resistance to dust and the ability to be rinsed off or even dunked after a run or gym session.
Like the Elite 85t before them, the 10’s “semi-open” fit provides some relief from ear occlusion (that plugged-up feeling). The oval-shaped housings aim for ergonomics—Jabra claims it measured 64,000 ears to get it right—with equal parts comfort and stability. The buds aren’t quite as comfy as my favorite fit, the Technics EAH-AZ80 (9/10, WIRED Recommends), but I can wear them all day with only minor discomfort. Four sets of ear gels help you get the fit right.




