Ever have a knot in your stomach when starting something new? Whether it's learning how to play the piano or diving into 3D printing, the beginning can feel very daunting. That applies even for a hobby like scrapbooking—a quick search on Google nets more than 1.5 trillion results, and it's easy to get lost in the seemingly endless pages on Pinterest. Heck, just standing in a crafts store can feel overwhelming. Well, how about killing that anxiety-inducing knot with cuteness? That's the idea behind a new crafting machine, the Cricut Joy.
The machine comes from Cricut, formerly known as Provo Craft, the company behind the original Cricut, and the first words out of my mouth after I unboxed it were "OMG, it's so cute!" I felt a visceral wave of cute aggression; I wanted to pick the thing up and give it a squeeze.
This approachable design is intentional, as the Cricut Joy is meant to be the opposite of intimidating. It's for "dabblers," according to Tom Crisp, vice president of industrial design at Cricut. It's for people who want to get into crafting but don't want to invest the time and effort into making the adventure a full-fledged take-over-your-office hobby. With it, you can easily make all sorts of things, from professional-looking greeting cards to fancy stickers.
Measuring merely five by eight inches and weighing less than 4 pounds, the Cricut Joy can be plopped down just about anywhere. It's 75 percent smaller and lighter than its older siblings, with a chubbier silhouette and a friendlier face. The price is smaller, too. At $180, it's $70 less than the next-cheapest cutting machine from the company. I've been using it for the past few days, and it's difficult to feel nervous when working with it. The Cricut Joy is like a little robot pal, and while it won't hold your hand, it makes the crafting journey much easier.
The Cricut Joy is limited to cutting and drawing. That might sound basic—and it might be for seasoned crafters—but it's plenty powerful for newcomers. There are also only a few components on the device you need to interact with: A lid, which flips down; a clamp that swivels open and closed; and the tool housing, which is where you'll drop pens or blades (one of each comes included).

