Unless you’ve got a thing for port-snooping, Apple’s new USB-C-enabled AirPods Pro look just like the old ones. That’s fine. Well-heeled iPhone owners still want a pair to silence the world around them between calls on their iPhone 15 Pro. New features like Adaptive Audio, which turns your music down when it detects you talking, make the already-decent headphones better than ever to use. (Don't worry, lowly Lightning AirPods owners. You'll get it, too.)
These are all compelling reasons to buy a new pair, but to me, the main reason to buy the newest AirPods Pro is the change you can’t see. Apple updated the audio architecture inside the buds, and they now sound better than ever. That’s right: Apple continues to call these and the pair updated in 2022 the AirPods Pro 2nd Generation, but these are actually the third-generation buds. They are physically different under the hood.
If you're not an audio nerd, you might not notice much, but these buds are excellent. In a space that’s increasingly crowded with competitors, Apple’s noise-canceling buds are once again the best for most iPhone owners, even when you consider also-great options from Sony, Bose, Jabra, and others.
I am a staunch hater of standard AirPods (6/10, WIRED Reviews). They don’t have silicone tips, so the bass is all wobbly and wrong. They barely fit in my ears, and they’re simply too expensive compared to the myriad of competitors that do the same things but better—including Apple’s own Beats headphones.
The AirPods Pro, however, operate in an entirely different stratosphere of sound and fit. Thanks to truly excellent onboard noise-canceling, they're useful almost anywhere. They’re insanely popular for everything from wandering around the house to flying across the country. The mics work great, and the noise reduction and sound is among the most dynamic, especially in the bass, that you’ll get from a pair of buds in its price range.
My god, they’re popular. Over the Zoom years, I’ve noticed an increasing array of folks on the other side of calls rocking the curly white elephant trunks. I even see a shocking amount of them at the gym, where the previously IPX4 (now IP54, with no apparent changes) rated headphones hold up quite well.

