Apple Event Live Blog: The iPhone 17 Arrives Today

Join us for live coverage of the launch of the iPhone 17, iPhone Air, and Apple Watch Series 11. We're reporting from Apple headquarters in Cupertino, California.

Good morning everyone! Welcome to our live coverage of today's Apple media showcase. We are reporting live from California for the launch of the iPhone 17, iPhone 17 Air, and other new Apple hardware. You'll be hearing from Adrienne So, Julian Chokkattu, Reece Rogers, and Michael Calore throughout today's event. Don't miss the highlights on WIRED's social platforms. Apple's presentation begins at 10 am Pacific, 1 pm Eastern, and 6 pm in the UK.

Michael Calore

3 months ago

Tim Cook during the Apple Keynote on September 9th, 2025.

News Roundup

Everything Apple Announced Today

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Michael Calore

3 months ago

Read All of WIRED's Event Coverage

Michael Calore

3 months ago

With all of the talk of USB-C fast charging and wireless charging, we shouldn't forget there's still something out there using Lightning.

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Michael Calore

3 months ago

Thanks for joining, everyone! We'll be posting our news round-up soon, so check back for updates on what you may have missed.

Michael Calore

3 months ago

Info Card for the iPhone 17 Pro

Apple Event Live Blog Updates on iPhone 17 iPhone Air Apple Watch 11 AirPods Pro 3

Julian Chokkattu

3 months ago

That's a wrap! Heading to the hands-on area! Ciao!

Michael Calore

3 months ago

The cross-body strap pairs with all of Apple's new cases, including the new Techwoven case for Pro, which has a micro fabric design.

There are also clear cases and rubber cases for the Pro.

Julian Chokkattu

3 months ago

Here's pricing: iPhone 17 is $799, iPhone Air is $999, iPhone 17 Pro is $1,099, and iPhone 17 Pro Max is $1,199. Preorders start Friday and they go on sale September 19.

Adrienne So

3 months ago

Another big crowd reaction to 2 terabytes of storage.

Adrienne So

3 months ago

My seat is shaking at this clip. Holy guacamole.

Michael Calore

3 months ago

This is the part of the presentation where they show all the killer photos the pro photogs took with the Pro. I feel like it's a good time to repeat the axiom, “It's not the brush, it's the painter.”

Adrienne So

3 months ago

Julian, are you forgetting the F1 movie, filmed with an iPhone camera? I never could.

Image may contain: Brad Pitt, Damson Idris, Person, Teen, Adult, Guard, People, Head, and Face

Speed Cam

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Julian Chokkattu

3 months ago

Apple says this event was filmed on the iPhone 17 Pro! Probably on a big rig with lots of fancy lights.

Julian Chokkattu

3 months ago

All three cameras on the back of the iPhone 17 Pro models have 48-megapixel fusion sensors. Also, 8X optical quality zoom!

Michael Calore

3 months ago

The back glass of the iPhone 17 Pro is now Ceramic Shield, which should make it more durable.

Julian Chokkattu

3 months ago

39 hours of video playback! Quite the inverse of the iPhone Air.

Michael Calore

3 months ago

New colors for the iPhone 17 Pro.

Reece Rogers

3 months ago

The burnt orange color is giving “The Life of Showgirl” vibes.

Julian Chokkattu

3 months ago

Vapor chamber cooling systems aren't new; Android phones have had them for years. Will be interesting to see how it improves performance on the Pro models.

Julian Chokkattu

3 months ago

Not gonna lie, those colors are great.