Rebranding the nation of Wales

*I know I'm not supposed to, because this is really some major-league upmarket branding, but after watching this I can't avoid a hollow feeling of dread for the actual Welsh population. I mean: what if Russian propaganda operatives had even more money and design talent, and did an even better job of transforming Wales on the "international stage"? Reasonably, you'd have to go for that – right?

https://vimeo.com/189786247