Everything Apple Announced at iPhone X's Coming Out Party

When Apple first introduced the Apple Watch, its promise was to free you from your phone. Now, with Apple Watch Series 3, that’s almost possible. The new model comes with cellular data built-in, so you can leave your phone at home while you go for a jog or take a phone call while you’re catching a wave. (Why, you ask? Because you can!) That connectivity brings with it a new version of Siri, integration with Maps, and starting next month, Apple Music, so you can carry 40 million songs on your wrist. It still has all your favorite fitness features, like heart rate monitoring, plus smart activity coaching and a GymKit integration that pairs your watch to your gym equipment. The Series 3 starts at $329 without cellular coverage or $399 with, and ships September 22. Read all about the new Apple Watch here.

Your iPhone knows you. You stare at it all day, while it memorizes and traces the contours of your face. Now, Apple’s using that face data to let you unlock your iPhone with a glance. The new Face ID tech, which comes built-in to the iPhone X, uses deep learning and facial mapping to recognize and confirm your identity. Supposedly, this works even in the dark, and if you switch up your makeup or hairstyle. Apple says there’s a-one-in-a-million chance of faking Face ID with someone else’s mug, making it more secure than its Touch ID fingerprint sensor. Use it to authenticate and unlock your phone, or send payments over Apple Pay. Just stare and unlock. What could possibly go wrong? Read more about what we know about the security of Face ID.

What happens when you combine the Snapchat puppy filter with the Unicode puppy emoji? You become the emoji—a new feature Apple’s calling animoji. The iMessage add-on lets you map your facial expressions onto the animal emoji characters available on iOS, which you can then send as animated emoji messages. Watch your friends and co-workers transform themselves into talking unicorns, or the poop emoji. Totally not weird.

Wired: wireless charging. Tired: charging one device at a time. Now that Apple’s new class of devices all support wireless charging, the company is introducing an accessory that lets you charge them all at once. The AirPower charging mat can juice-up three devices at a time—say, your iPhone X, your Apple Watch, and the case that recharges your AirPods—simply by placing them on the mat. No details on pricing yet, as the AirPower mat won't come out until next year.

The new Apple TV might look a lot like the old Apple TV—black box, little Apple logo—but what shows up on the screen will be sharper and more vivid. The new version supports 4K and HDR video, two standards Apple has been slow to adopt, but thank goodness they're finally here. The Apple TV is also set up to better integrate with platforms like Apple Music, will soon add all your favorite shows from new partners Netflix and Amazon Prime Video. Live sports will have their own tab too. Oh, and if you already own a bunch of HD movies on Apple TV? Apple will upgrade those files to 4K, gratis. The new model ships on September 22 at $179 for 32GB of storage, or $199 for 64GB. Read our story about Apple TV’s new features here.