A few days after I started wearing the Time Round, Pebble's ultra-thin new smartwatch, I shut off notifications. This was partly practical—I get too many notifications, and the iPhone offers no filtering control over them—but also a thought experiment. Right now most people see a smartwatch as nothing more than a notification machine, a slightly faster way to see what that buzz in my pocket was all about. What if we took that away? What else could it be?
Under that lens, the $249 Time Round comes into clearer focus. So does Pebble in general. It's not trying to make a shrunken computer for browsing Instagram or editing documents. It is, simply, trying to design a high-tech answer to the question we implicitly ask every time we look at our watch: What's going on? Minus the constant dinging and buzzing, I started to figure out what a smartwatch might actually add to my life. (Then I turned notifications back on, because I'm evidently a masochist.)
Really, the new watch has but one unique characteristic: It actually looks like a watch. I know!
Pebble clearly designed the Time Round (ugh, that name) in opposition to the blocky rectangles that sit on the wrists of hyper-connected nerds everywhere. It's round, in case you didn't figure that out yet, which is up to you to care about or not but either way it feels far better on my wrist. It weighs less than an ounce, and is only 7.5mm thick—the Apple Watch is about 50 percent larger in both dimensions, and feels like a lot more when you have it on your wrist all day. I hardly notice the Round on my wrist at all; it's one of the first smartwatches I've comfortably worn 24 hours a day.



