What's the draw of the Nexus Player, a $99 set-top streamer that's the first device to run Google's Android TV platform? It's not the apps: Roku and Amazon Fire TV have way more of those. It's not the option to play games with a real game controller: The Amazon Fire TV does that, and its library of controller-optimized games is bigger. And it's not the HDMI cable, because the Nexus Player doesn't come with one.
But there actually is a big draw: The Nexus Player and Android TV are the closest a platform has come to a usable form of the Web on your TV—the parts of the Web curated by Google, at least. The player solidly combines voice search, YouTube integration, and Google Cast—the same "throwing" technology found in the Chromecast—to grab pretty much any Web video you'd want to watch and place it on your TV screen.
This web-savviness sets the Nexus Player apart from other set-top boxes, even though the Asus-made hardware looks much like all the rest, with its HDMI port, MicroUSB port, and shuffleboard-puck size. Another thing that sets it apart is the great on-screen interface (powered by the brand-new Lollipop). The ease and clarity it brings to the on-screen browsing experience points to a bright future for Android TV. But it's still a work in progress.
The biggest problem is the same one that's dogged all of Google's attempts at a television player: a slim selection of apps. You can download some apps via the Nexus Player's own Google Play storefront, but the shelves aren't well stocked. This is a TV-only version of Google Play. Sure, the Player can run Netflix, Hulu Plus, and Pandora, but I'd be hard-pressed to name any box or smart TV that doesn't. Among the other Player-installed apps are iHeartRadio, Songza, Crackle, Plex, Food Network, and Bloomberg TV+. There's also a robust app called Pluto.TV with videos from Funny or Die, GoPro, and a Fail channel with a show called "Fails Nutpunch Faceplant Wipeoutz."

