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E3-01
LOS ANGELES -- Here's what we saw as we walked through the packed Electronic Entertainment Expo floor this week.
Nintendo, Sony and Microsoft are all attempting to steal showgoers' attention with new consoles, new games and all the swag you can carry out.
Multi-million dollar booth displays featuring life-size characters from your favorite videogames are just the beginning.
Above:
The developers of Super Mario 3D World, coming this holiday season to Wii U, show off the game's new Cat Mario power by way of wearing cat ears and paws during their demonstration at Nintendo's booth.
All photos: Ariel Zambelich/Wired 
