The promise of this new electric motorcycle is clear and simple: a top speed over 100 mph and a range in excess of 100 miles.
Achieving either would give Brammo's Empulse R a marked advantage over any other production electric motorcycle to date. Doing both holds the potential to rocket the nascent form of transportation into the mainstream, creating a product that's not just environmentally friendly and cheap to run, but also real-world, everyday practical and fun to ride.
Can the Empulse hit those magical numbers? Testing it on the roads around Brammo's Ashland, Oregon, factory last week, it absolutely did. But, it achieved so much more that those numbers didn't end up feeling like the real story. This thing doesn't just serve as practical, fun transportation; it uses the benefits of electric propulsion to achieve real performance benefits over internal-combustion-engine sportbikes as well.
This thing doesn't just serve as practical, fun transportation, it uses the benefits of electric propulsion to achieve real performance benefits over internal-combustion-engine sportbikes as well.But why would you want an electric motorcycle when ICE bikes are cheap, fast and efficient? In America at least, motorcycles are frequently objects of leisure. Reducing the guilt of ownership and use while enhancing the image is a proven driver of desire. With the Brammo Empulse, you can have your performance and enjoy it safe in the knowledge that you're not damaging the environment, too.
Formerly a maker of high-end, boutique performance cars like the open-wheeled, open-cockpit Ariel Atom and road-legal replicas of '60s Lola race cars, it makes sense that Brammo wouldn't stop at just making a practical motorcycle. The bike's designer, Brian Wismann, rides what's currently the fastest motorcycle in the world – BMW's S1000RR – as everyday transportation and the company won the fledgling TTXGP North American Championship last year with its Empulse RR race bike, adapting lessons learned on the track to this production motorcycle.
