Behold the power of Twitter.
The studio behind Paranormal Activity 3 is choosing the cities that will be the first to see the latest installment of the spooky franchise based on how many tweets each city can muster.
Between now and Oct. 13, Paramount Pictures will be logging which cities churn out the most “Tweet to See It First” messages. The 20 markets that generate the greatest number of tweets will host Paranormal Activity 3 premieres on Oct. 18, three days before the film’s release.
Horror fans can Twitter-vote on behalf of their towns via the ParanormalMovie.com website. The cities that get the most tweets, and thus the early premieres, will be announced Oct. 14.
As shown in a recent trailer, Paranormal Activity 3, set in 1988, features a family that finds itself living with some hellacious supernatural forces. The film, produced and co-written by Paranormal Activity creator Oren Peli, opens in less Twitter-happy cities Oct. 21.
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