Hyundai is going upscale. No, really.
The Korean automaker is building on the success of the Sonata and the (excellent) Genesis with the Equus, a 385-horsepower luxury barge injected with leather accents and enough gadgets to make Best Buy jealous. Having proven that it can match the best from Japan, Hyundai is challenging the best from Germany.
The Germans have cause to worry.
This car is supremely comfortable, it can cover vast distances quickly, and it's entertaining on a winding road provided the curves aren't too tight. But this is touted as a luxury car. It's all about the tchotchkes when you're in this segment, and Hyundai delivers with a list of standard features longer than a Russian novel. Name it, and the odds are this car's got it.

We spent the day in an Equus with the top-shelf Ultimate package and didn't want to get out of the heated and cooled massaging back seat to take our turn at the wheel. We could have happily spent all day back there listening to the excellent 17-speaker Lexicon audio system or watching movies on the 7.1 DTS surround-sound system while pulling cold ones from the shoebox-sized thermoelectric fridge between the seats.
Did we mention the Equus is supremely comfortable?
Our only complaint was we couldn't try out the reclining rear seat because the Hyundai exec sitting up front was in the way. Oh, and the 8-inch LCD video screen is too small for a car of this caliber. And it would have been nice to have a headphone jack, so we could crank up the 608-watt stereo without distracting the driver.
Beyond those quibbles, we loved the passenger experience, enjoying the smooth ride, completely insulated from road noise by thick acoustic glass, plush carpet and what must be a few hundred pounds of sound-deadening material. The Equus is almost meditatively quiet inside; there's only a subtle hint of tire noise.

