Apple as Editorial Overlord

The Columbia Journalismi review speaks plainly about Apple's insistence on editorial control of its iPad apps:

Look, let's face it. The iPad is the most exciting opportunity for the media in many years. But if the press is ceding gatekeeper status, even if it's only nominally, over its speech, then it is making a dangerous mistake. Unless Apple explicitly gives the press complete control over its ability to publish what it sees fit, the news media needs to yank its apps in protest.

Yes, this is that serious. It needs to wrest back control of its speech from Apple Inc.