Olympus is taunting tigers at the zoo with its new digital "Pen" camera, the E-P1.
The "tigers" in this case are the self-appointed camera snobs, who will undoubtedly maul this bold, retro-styled shooter for not being expensive enough, powerful enough or big enough to qualify as a "real" camera.
But the ambitious consumers at whom it's aimed will have a hard time understanding this strange new device's appeal without first hearing a 10-minute lecture about sensor size, interchangeable lens mount standards, optical viewfinders and high ISO speeds.
The resulting camera is beautiful, fun to use, yet not entirely practical. It's pricey too. As a result, it probably won't become a massive bestseller, but that's beside the point. What it will do is win design awards, turn heads, and kick-start camera makers to put a little more thought into their designs, rather than mindlessly churning out variations on the same tired theme year after year.

The elevator pitch for the E-P1 goes something like this: Let's create a camera with an 18-x-13.5mm sensor that's much bigger than most point-and-shoot cameras, giving it better image quality. But we'll still make it smaller than the full-frame imagers on many single lens reflex (SLR) cameras. We'll also eschew SLR optics in favor of a viewfinder-less (and shutter-less) body. Here's the best part — it'll be physically smaller than any SLR while offering the artsy appeal of interchangeable lenses.
The result should be a camera that is both compact and well-suited to photographers who want to play with cool lens effects — like opening the aperture wide so that only a thin plane is actually in focus — that are difficult or impossible to do with a point-and-shoot. Can't get the shot you want? No problem: Just twist on any lens that's compatible with the Olympus-backed standard or, with an adapter, use any Olympus or Leica lens.


