Amazon and Sony opted to go the Neiman Marcus route with their e-book readers, dog-piling extra features, fat content catalogs and hefty price tags on top of gorgeous pieces of hardware. Upstart electronique de livre maker Cool-er, on the other paw, went in a decidedly Wal-Mart direction with a spartan, chintzy device that skates the line of functionality. It sure is cheap though!
For 250 bucks you get a slim, lightweight reader available in eight bright candy colors, that supports formats like ePub, Txt, JPEG and PDF. It also comes with a 6-inch E Ink display — the same size screen on both the Kindle 2 and the Sony PRS 505.
The Cool-er looks eerily similar to Sony's ubiquitous device, right down to the placement of the buttons for the page turn. It's also almost the same width, 4.6 inches to Sony's 4.8 inches, and just a smidge taller.
That's pretty much where the physical similarities end. Although Cool-er gets geek points for offering a Linux OS, 1 GB of storage, and the option to flip the screen to landscape and portrait modes, the hardware has an unrefined, shoddy feel. The hard-to-press buttons are enough to give you carpal tunnel-esque pains after just a few minutes of use. But that's not the most agonizing part of the Cool-er.

Navigating the menu is horrendously difficult. Say you're trudging through Alan Greenspan's The Age of Turbulence and want to switch over to Twilight. It takes about four clicks to get back to the main index page. Adjusting the font size had us stumbling through the menu, even restarting the device twice because we couldn't figure out how to change the font or increase the size. And there's no search feature so if you have, say, a dozen books stowed, be prepared to go clickety-click chronologically to find the publication you want.
The Cool-er is actually lighter than its peers though. It weighs a mere 5.6 ounces compared to the 10-ounce heft of the Sony Reader and the downright portly 10.2 ounces of the Amazon Kindle 2.

