Business

Bing Dings Yahoo In First Month, But Google Remains Untouched

Comscore’s June search engine numbers are out, and Microsoft’s Bing has moved the needle only slightly. The totals: Google: 65% (unchanged) Yahoo: 19.6% (down from 20.1%) Bing: 8.4% (up from 8.0% for Live Search in May; Bing went live June 3) Is that enough, with an initial blitz of free press and an expensive ad […]

Comscore's June search engine numbers are out, and Microsoft's Bing has moved the needle only slightly.

The totals:

  • Google: 65% (unchanged)
  • Yahoo: 19.6% (down from 20.1%)
  • Bing: 8.4% (up from 8.0% for Live Search in May; Bing went live June 3)

Is that enough, with an initial blitz of free press and an expensive ad campaign -- especially if your goal isn't just to supplant Yahoo as a distant second-place runner to Google?

Citi analyst Mark Mahaney says in a research note we'll "three to four months" of data to see if we are witnessing a trend. But even if this is trend at this rate Bing won't eclipse even Yahoo until August 2010 — another 14 months — assuming Google holds steady.

That'll be a headline-grabbing story. Unless ... coincidentally, the second half of 2010 is just about the time Google's Chrome OS is supposed to come out.

Via Reuters/Microsoft's Bing gains on Yahoo, Google

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