Sony Taps Double Fusion for In-Game Ads

Sony Computer Entertainment's European and American divisions have announced an agreement now in place with in-game advertising firm Double Fusion to pipe ads directly into consumer's PlayStation 3 games.

This agreement comes only one month after Sony revealed a similar contract with Double Fusion rival IGA Worldwide, a firm also poised to bring ads to the PlayStation 3.

Additionally, Sony also announced the creation of its own in-game ad division last October.

The company has yet to reveal when these ads will begin appearing in PlayStation 3 titles, though with two of the world's largest dedicated firms as well as their in-house branch working on inundating players with advertising, expect to see some results in short order.

Image: anonfx/Flickr

See Also:

• Sony, IGA Bringing In-Game Ads to PlayStation 3
• Study: 82 Percent of Consumers Accept In-Game Ads
• Google Buys In-Game Advertising Company
• City of Heroes Adds In-Game Ads