Square Enix Puts Wine in Gamers' Hands

Buy a Nintendo DS game, get free booze. That’s just what Square Enix is trying to let you do with a new campaign that hopes to help sell more copies of its wine-tasting game, Wine no Hajimekata DS, released in November of last year. The campaign, which runs until May 31st, puts point cards with […]

Wine

Buy a Nintendo DS game, get free booze.

That's just what Square Enix is trying to let you do with a new campaign that hopes to help sell more copies of its wine-tasting game, Wine no Hajimekata DS, released in November of last year.

The campaign, which runs until May 31st, puts point cards with serial numbers in each game box, with 20 lucky winners getting a bottle of Chilean wine Casillero del Diablo.

Kids, don't get excited yet. The prize will only be offered to purchasers aged 20 or more (the legal drinking age in Japan), and you need to have an account with the Square Enix Members service.

This isn't the first time Square Enix used real wine to push Wine no Hajimekata DS. At launch, a limited edition package included a bottle of Dourthe No. 1.

Photo: Eneas/Flickr

Wine no Hajimekata DS Campaign [Dengeki Online]