Sure, it's obvious that HTC envies the iPhone's popularity. But the Taiwanese handset maker apparently covets Apple's trendy ad campaign too.
After suppressing its identity for Sprint's Touch, AT&T's Tilt, and Verizon's XV6900, HTC is now taking the spotlight in a U.S.-based ad campaign.The video above is part of the company's TV push, although print and online outlets are slated for bombardment as well. Interestingly enough, HTC seems to be following in Apple's footsteps and going for brand awareness over hardware features.
But what do you guys think? Is this a good first step for HTC in the U.S.? Or, does the disembodied hand remind you of a cross between The Addams Family and an iPhone commercial? Sound off in the comments!
