Former Massachusetts Governor Mitt Romney's Republican presidential campaign has has shown throughout 2007 that it's adept at adopting pop-cultural consumer product marketing strategies. 
The campaign's latest tech marketing ploy is to have supporters personalize fund-raising robocalls using Romney's voice. It's using a product from a company in Chicago called "Varitalk."
As Slate's Chadwick Matlin notes, it's a "delightfully fun link," and as soon as I tried it out on a couple of colleagues in the office, those colleagues wanted to use it to call *their *friends.
Companies have used Varitalk to market products such as energy drinks and Britney Spears-branded perfume. In April, Glaceau used Varitalk to let consumers record messages to each other using rap star 50 cent's voice.
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