The Ribcap Hendrix, a woolen Snoopy-style beanie packed with sewn-in shock absorbers, is designed for skiers but is clearly of great use to aviators, headbutters and the cold-eared.
It's here because it looks cool and has technology in it, of course, but let's get into the marketing nonsense anyway. This stuff is fantastic:
He saying that it's made of polyurethane. $120 and it's yours.
Product Page [Ribcap via Coolest Gadgets]






