According to ComScore’s numbers, 1.2 million people worldwide visited inrainbows.com from October 1 to October 29, and 38 percent of them paid for ‘In Rainbows,’ despite having been presented with the option to download the album for free.
Among the 456K people worldwide that ComScore says paid, the average price was exactly $6. If ComScore’s sample is 100 percent accurate, that would mean Radiohead netted $2,736,000 in digital sales. US users (40 percent) were slightly more likely to pay for the album than users in other countries (36 percent). However, when they did pay, they paid nearly twice ($8.05) what their international counterparts did ($4.64).
This chart breaks things down a bit further:
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