Gear

Kodak: Screw the SLR Market

Kodak, which we again remind you invented the consumer photography business, says it isn’t interested in getting into consumer-level SLRs because it can’t make enough money. Says marketing guy Philip Scott: The decision to stay out of the digital SLR market is primarily driven by a business model that doesn’t necessarily lend itself to a […]

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Kodak, which we again remind you invented the consumer photography business, says it isn't interested in getting into consumer-level SLRs because it can't make enough money. Says marketing guy Philip Scott:

The decision to stay out of the digital SLR market is primarily driven by a business model that doesn't necessarily lend itself to a company that's not going to be in the glass, lens part of the business. All the profits… are in the lens part of the business.

Instead, Kodak expects to stay afloat selling commodities like budget consumer cameras and digital photo frames. But then world domination is so been-there-done-that.
DSLR cameras are not worth making, says Kodak [Amateur Photographer]