Last week's Zune revamp has Fortune considering iPod's domination of the market and deciding that it doesn't really dominate the market after all.
Reasoning: Only 20 percent of American consumers have an iPod, and a big chunk of the remaining 80 percent are quite satisfied consuming music in some other fashion. So if some rival gadget maker were to convince even a minority of the people who don't want, can't afford or don't even recognize the existence of portable media players to buy their device, a new dynasty is born.
Enterprising marketers are welcome to start with my mother.
Why the iPod can be conquered [Fortune]
