Culture

Auction Watch: Tooth Protectors And Its Flimsy Box

Back during the heyday of Atari 2600, so many people owned one that giving away promotional Atari games was often a smash marketing success for all kinds of products. Johnson & Johnson traded toothpaste UPC symbols for this promotional-only game Tooth Protectors, making it one of the rarest 2600 games ever made. Current bid’s about […]
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Back during the heyday of Atari 2600, so many people owned one that giving away promotional Atari games was often a smash marketing success for all kinds of products. Johnson & Johnson traded toothpaste UPC symbols for this promotional-only game Tooth Protectors, making it one of the rarest 2600 games ever made. Current bid's about $300.

Making this copy even more valuable is the fact that the box is still there. Johnson & Johnson may have been devoted to protecting your teeth, but they certainly didn't bother protecting their game with this flimsy cardboard-and-styrofoam box.

Tooth Protectors [eBay, via GameSniped]