Product Placement Coming to User-Made Videos

Just imagine if Cat Diaires featured strategically placed Whiskas bags and Fresh Step litter in each episode. Montreal-based Brandfame plans to do just that. The product placement agency hopes to become the middleman between companies that want a piece of the viral video audience and the people who make the shorts.

According to Springwise:

Advertisers can list products they'd like to have featured in videos, and search for upcoming videos by producers to find a match for their brand. Producers indicate which productions they're willing to integrate products into, and can search for brands or products they'd like to work with. Once a deal has been made, the advertiser pays the producer, and Brandfame takes a cut. The startup is also working on an auction system for advertisers to bid on product placement in new videos by hot producers.