Culture

What Does Amy Sedaris Have Up Her Sleeve?

Who is Melissa Mindy Trump Hilton and what does she want? The self-proclaimed “American Royalty” looks a hell of a lot like Amy Sedaris and has been popping up everywhere from Myspace to TMZ.com. She even has a profile on Amazon and has commented on stories on the New York Times’ Carpetbagger blog. In February […]

0822_amy_sedaris_glasses_exWho is Melissa Mindy Trump Hilton and what does she want? The self-proclaimed "American Royalty" looks a hell of a lot like Amy Sedaris and has been popping up everywhere from Myspace to TMZ.com. She even has a profile on Amazon and has commented on stories on the New York Times' Carpetbagger blog.

In February she responded to a post on tabloid journalism:

Ben Affleck’s friends used to call Jennifer Lopez “J-Loco.” She really is a crazy lady. As to the New York Post, it is the best paper in the world, in my opinion, that you can get for a quarter. All of us American Royalty read it, although most of us would never admit to it! http://myspace.com/melissamindy
— Posted by Melissa-Mindy Trump-Hilton

Can we expect more "characters" to pose as real people on the web as part of viral marketing?