Ever wondered what that foot-measuring gizmo in shoe stores is called? Invented by Charles F. Brannock and patented in 1926, the heel-cupping metal implement, used for generations to torture children who do not want new shoes, is known simply as The Brannock Device.
Still in operation almost a century later, the Brannock Device Company still churns out the devices to stores the world over.
Naturally, end-users generally only need to use it once after reaching maturity, but should your foot be of nondeterministic length, you can get your very own one for a a very reasonable $62.50.
Product Page [Brannock Online Store]
