Car makers have a disconnect with their customers where the environment is concerned. So says a new marketing study from the MindClick Group. The study found that concerns about fuel economy and gasoline prices are high in customer minds--no surprise--but that they want to know more about hybrid and alternative-fuel vehicles. It's not just mileage that matters in purchase decisions. The study found that environmental performance was a more of a force in buying decisions than most automakers realize. Yet just one of five survey respondents who bought a vehicle in the past year recalled vehicle advertising that
"mentioned global warming, the environment or green" issues. What's more, it's not just tree huggers who hunger for this information. There's a broad "sweet spot" of consumers that car advertisers simply aren't reaching.
Source: Automotive News
