AOL just relaunched its game site GameDaily and while the new look is slick and manageable, what caught my eye is announcement’s focus on advertising. AOL Games vice president Ralph Rivera said, “The new site offers a more streamlined user experience, as well as a more compelling and attractive buy for advertisers.”
A good rule of thumb to follow when relaunching a content channel: Keep the ad sales talk out of the pitch. The site is supposed to be good for its content, first and foremost. Let the ad sales guys make their pitches behind-the-scenes, lest we get the crazy notion that what you’re really building is the new About.com for games (read: boring and not as useful as it could be).
