The best explanation of why Apple could slap a logo on a hunk of partially melted chrome and it would sell like gangbusters comes from RSS pioneer Dave Winer:* "Basically I like all Apple products. To me, it's a way to buy a BMW every month, without having to pay $60,000. Have you ever driven a mid-to-high-end BMW? I have, recently, I test drove a 535i.
The car feels as if it has a grip on the road, it's got a confidence, it's upright, and fast, and it maneuvers, but most important, it feels good to sit in one, and it feels even better to move one. Feels, feels, feels. We buy these things for the feeling. Same with Apple's products."*
Photo: kk+
