Microsoft has Gamerscore, Major Nelson, and umpteen other blogs. Sony's European division has ThreeSpeech. Now, Sony's American employees have their own blog: PlayStation.Blog.
Says PR manager Patrick Seybold in the inaugural entry:
"Perhaps the hard way" there would seem to refer to All I Want For Christmas Is A PSP. Transparency seems to be working for Microsoft; can Sony replicate the success of their blogging efforts?
Besides Seybold, other SCEA employees who have posted thus far include R&D director Klaus Hofrichter and PlayStation Network manager Eric Lempel. Will PlayStation.Blog truly encourage community and dialogue, or will it end up being a one-way conduit of pre-screened information? Who knows. But Sony really needs to shore up its community, so this is a positive step for them.