Culture

Does The 2012 Olympic Logo Speak To You?

I think London may have gone a little bit over-the-top with their new logo design for the 2012 Olympics. Actually, let me rephrase that. The London organizing committee insists on having this recognized as a brand—not just a logo. Seb Coe, the chairman, told the BBC: It won’t be to be everybody’s taste immediately but […]

London_2I think London may have gone a little bit over-the-top with their new logo design for the 2012 Olympics. Actually, let me rephrase that. The London organizing committee insists on having this recognized as a brand—not just a logo. Seb Coe, the chairman, told the BBC:

It won't be to be everybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said... about reaching out and engaging young people, which is where our challenge is over the next five years.

Anyway, instead of buying into all this romantic, Olympic-visionary PR speak, I figured I should ask you guys—the young people—what you think of this jagged-edged, bubble-lettered, brightly-colored "brand."

What do you say? Do you love it or hate it?

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