Podtech’s Scoble Show Claims 100k Per-Quarter Revenue

Now I know why Robert Scoble (pictured right) is always laughing in his videos. According to Jeff Jarvis, video blogger and former editor of Entertainment Weekly, Podtech.net’s Robert Scoble claims his show brings in over $100k per quarter.

“At a panel I moderated today at Streaming Media East, Robert Scoble says he is being paid ‘six figures every quarter’—that is, something above 400k—for his online video efforts. Robert adds, importantly, that his company gets paid that much by advertisers. Sadly for him, it doesn’t all go into his pocket.”

Robert Scoble’s Podtech.net video podcast has been criticized for sometimes being overly long and coming across like a conference panel discussion that has lost steam. But if we are to believe Scoble’s claims, despite the naysayers, the Podtech show is already a quiet success.

Remember, Scoble is just one Podtech host/show among many in the company's network. If these numbers are real, Podtech creator John Furrier may have tapped into a homerun by servicing the unsexy world of corporate video blogging while most others chase the model of entertainment formatted video blogging.
It’s not always the most enjoyable job, but if you corner the market, you can win big.

It’s the same dynamic I recognized when Jason Calacanis (creator of utilitarian Weblogs Inc.) took on Nick Denton (creator of the hyper-niche oriented
Gawker Media boutique sites). Similarly, you can reference the Steve
Jobs motif (small and sexy Macs) versus the Bill Gates model (vanilla plain, but Windows everywhere). If Furrier has indeed captured a strong niche in the unsexy side of video blogging, the only question now hinges on whether he can scale Podtech’s efforts fast enough to ward off potential competitors.

Photo:
Laughing Squid