"Where the heck did I leave that uranium?"
Probably not what you want to hear out of a scientist's mouth, particularly one in Pakistan, but that's what comes to mind when reading about a series of ads being run there.
Geoff Brumfiel at Nature covers this fascinating public awareness campaign:
DANGER ROOM's own Jeffrey Lewis is quoted in the article as saying: "As public education campaigns go, it's unique."
The Pakistani government told Nature they were just worried about old medical equipment, not nuclear weapons material. Of course, stolen medical isotopes are also frequently cited as possible sources for so-called dirty bombs. Hardly a confidence inspiring measure.