Business

EMI and YouTube Strike Content Deal

EMI has announced a deal with YouTube that will allow the music company’s videos to appear on the site. YouTube co-founder Chad Hurley said: “With this deal, all four of the world’s major music companies are now official YouTube partners. EMI is a proven leader in the emerging digital music landscape and one of the […]

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EMI has announced a deal with YouTube that will allow the music company’s videos to appear on the site. YouTube co-founder Chad Hurley said:

“With this deal, all four of the world’s major music companies are now official YouTube partners. EMI is a proven leader in the emerging digital music landscape and one of the world’s largest and most respected music companies. We’re excited to add EMI Music’s stellar roster of artists’ content to our site and make it available to our community.”

Guess what else this deal means... Viacom (the company currently suing YouTube and its parent company Google for around $1 billion) channels MTV and MTV2 are now officially obsolete. Although both networks have largely scaled back showing music videos, such content is still a significant part of the MTV brand menu. Now that YouTube can legally show all the music videos they want, it would be very easy for Hurley to launch the next-gen version of MTV online and increase the smoke billowing from Viacom chief Sumner Redstone’s ears.

Photo: Joi