
WoW players are familiar with the name "Peons4Hire." Prior to the release of client version 2.1.0--in which were implemented a number of in-game tools to combat this sort of thing-- representatives of the gold-selling outfit incessantly spammed players via private messages, advertising the company's wares. While the reporting tools have curbed the solicitations, Blizzard announced that it will be taking legal action against Peons4Hire. In a post on the game's official message board, Community Manager Eyonix states that:
Granted, Blizzard isn't suing the company for actually selling gold; it simply wants its representatives to quit harassing *WoW *players. Whether or not Blizzard ends up being the company that challenges the legality of selling in-game assets is yet to be determined. Frankly, I don't think they're wrong to be afraid of opening that can of worms.
Gold Spam: Our Continued Efforts [World of Warcraft General Discussion Forum]