Culture

Second Life To Start Charging For Names

Want a custom last name for your Second Life character? Linden Labs will let you do it, but you’ll have to pony up a recurring fee for the privilege – $100 up front and $50 a year. Linden’s rationale: The company’s business development team decided to create a vanity name feature in part to help […]

SlWant a custom last name for your Second Life character? Linden Labs will let you do it, but you'll have to pony up a recurring fee for the privilege - $100 up front and $50 a year. Linden's rationale:

The company's business development team decided to create a vanity name feature in part to help legitimize the growing number of executives, political candidates and other famous people who stage rallies and give stump speeches in the virtual world.

For your money, they'll go the extra step to verify that you are really who you say you are. Or, perhaps more appropriately, if there's a guy named "John Edwards," it's really him.

Second Life To Charge For Names [Kotaku]