London's "King of the Ring" Launches Gold-Plated iPods

Alexander Amosu, a London entrepreneur known as "King of the Ring" for making a bundle on urban ringtones, has introduced a line of gold-plated iPods. The 24 carat iPods cost $600 for a 30-Gbyte version and $800 for the 80-Gbyte model.

According to Amosu's site, the ringtone millionaire is branching into gold- and diamond-encrusted phones and iPods for "the rich, famous and sophisticated."

He wanted to be the first person to have a dedicated website for high end customised mobiles phones with gold, white gold and various colours of diamonds.

His words are “to have an exclusive phone that cost more than anyone else is like having a Bentley rather than Ford, the type of phone you have speaks allot (sic) about your lifestyle and ambition. That’s why celebrities, footballers, actors and millionaires get their phone from me”